The Benefits of Supporting Small Businesses

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She is a formally trained, seasoned journalist, and has worked in a variety of fields, which has equipped her with the experience needed to write and edit for an eclectic audience base on virtually any topic. Hearst Newspapers participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. The two high school friends and devoted computer tinkerers who ended up founding their own software company in 1975 under the name Microsoft could never have expected how large their once small business venture would soon become. Essential Security from Cox Business provides layered protection against cyberthreats while safeguarding your network, devices, and data.

This pandemic’s spread has created a great challenge on different small businesses performance and peoples day-to-day activities, this will affect the country’s economy as well as the individual life of the society (Figs. 1, 2). Ethiopia can be considered as a high-risk country based on the societal structure and socioeconomic basis. There are strong social ties and attachments with frequent physical interactions that have been developed for centuries as a beneficial means of integrity, which are now considered risk factors for COVID-19 transmission.


Small businesses impact their communities in a variety of ways, from interpersonal relationships to local government to the economy. Cumberland Valley is very welcoming of local businesses who participate in the community, view a sample of success stories here. With 33 townships and boroughs in the area, there is sure to be a fit for you to have that small business advantage.

High job satisfaction

Small businesses form the backbone of any community because they bring people together, build the character of a local area, and help regional economies thrive. Think about your local salons and barbershops, laundromats, sandwich shops, banks, even financial service companies. They each bring personality to your community and add something unique while also sharing common values and characteristics.

Some small business founders like Henry Ford and Thomas Edison have even gained places in history. Others, including Bill Gates , Sam Walton (Wal-Mart), Steve Jobs , Michael Dell (Dell, Inc.), Steve Case , Pierre Omidyar , and Larry Page and Sergey Brin , have changed the way business is done today. Still millions of others have collectively contributed to our standard of living. Small businesses are generally more nimble than large businesses, with tighter-knit teams and simple communication channels. This enables them to quickly pivot and change their operations in major ways with minimal investment. As a result, early-stage entrepreneurs can act as laboratories of innovation, testing new ways of doing things and seeing if any of them pay off.

Small businesses are essential to the U.S. economy.

Federal bills focusing on new to come out of a recession talk a lot about building bridges and freeways, but less about the small businesses across the country that bid for these contracts and carry them out. No matter where you find significant economic development, small businesses are behind it. Just as enough tiny droplets of water slowly fill a bucket, the growth of small businesses fills the U.S. economy. Big corporations might get a lot of attention when it comes to creating jobs, but small businesses employ more people and are more resilient when times get tough.


It is informational in nature, offering people insights into who you are, why you are different, and what you provide or sell. At its best, a website can build community, connection, and loyalty when content is kept fresh and engaging. With the majority of people searching via mobile devices, websites must be mobile optimized. Bartik et al. conducted a survey in late March of nearly 6000 small businesses that were members of the alienable business network.

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Small businesses provide many essential opportunities that cannot be overlooked. Although it may seem like large companies hold the power, small businesses are a key element in their success. Thibaud Clement, CEO of Loomly, listed five ways that small businesses can represent significant opportunities for large businesses. In fact, the AMEX 2018 Small Business Economic Impact Study found that approximately 67% of every dollar spent at a small business stays in the local community. Social media has made it possible to discover small businesses outside our communities. We see advertisements, posts, stories and reels all the time of people sharing their small businesses with the world.

It is an meet the xerocon brisbane team reportedly worth $455 billion, according to Zippia. A microbrewery in Southern California dealt with several equipment delays before they could open their doors to the public. A breakfast restaurant owned by a husband and wife duo absorbed costs to keep rising inflation from impacting their menu prices. Of the businesses nominated for GOBankingRates’ Small Business Spotlight 2022, many we interviewed were candid with their struggles.

As a small business owner, you’re likely very aware that small businesses are important to their local communities. Americans recognize the importance of this support with Small Business Saturday, which has become a nationwide holiday shopping tradition to support the small businesses in our local communities. In honor of the holiday, we conducted our second annual Small Business Community Impact Survey to highlight all the ways small businesses support their local communities throughout the year. We surveyed present and previous customers to learn more about how they participated in their community in 2019. In such cases, the company moves rapidly into Stage IV and, depending on the competence of the development, marketing, and production people, the company becomes a big success or an expensive failure.


Some are deemed essential and remained open, while others were required to close. Some businesses could shift employees to remote work, while others were ill equipped for the transition. In this section, my study results suggest that disparities will be larger if the pandemic ends up lasting for several months.

When you support that local business, you are supporting your friends, family, and neighbors. These business owners are the people that you smile at while grocery shopping, play within local community sports events, and wave at in hello when going to get the mail. The local business that you support will help contribute to their livelihood in the community, as they in turn help improve your livelihood by offering high-quality products and services that you desire.

jobs are created

For example, a small business owner selling baked goods from home can bring about a change in her menu when she feels the need for it without having to go through tedious paperwork and several approvals at various stages. When large companies or firms outsource services, they often look to small businesses or industries for the same. In 2013 she transformed her most recent venture, a farmers market concession and catering company, into a worker-owned cooperative. She does one-on-one mentoring and consulting focused on entrepreneurship and practical business skills. Whether you’re well-established or a start-up, Cox Businesshas the products to help keep your business moving in the right direction.

Key Ways Small Businesses Can Positively Impact a Community

Some people think that bigger companies take advantage of small businesses, which are the underdogs. The truth is smaller companies have a number of factors working against them that they may have to overcome in order to be successful. Large businesses produce large quantities, whether it’s pieces of furniture, electronics, or bakery items. So, they can keep the total expense for each piece they manufacture very low. Small businesses, on the other hand, may find it difficult to mass-produce. Therefore, their production costs tend to be higher—costs that are normally passed on to the customer.

As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. In addition to the political sphere, small businesses often get involved with the community at large. It’s not uncommon to see a block of local businesses holding a weekend event or fundraiser, donating portions of their sales to local charities or organizations.

There are companies in the commercial marketplace that have never done business with the DOD. These companies have the advanced technologies and capabilities needed to support missions in areas like additive manufacturing, robotics and artificial intelligence. To engage these companies, efforts such as the Defense Innovation Unit and others are using flexible, commercial-style contracts to do business with these innovative commercial firms.

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